I’m absolutely baffled by an advertisement I just saw in HOW magazine. Actually, I thought it was an advertisement but in reality it was a stern warning.

Julius Samann Ltd is the trademark holder for the Little Tree® design used in car air-fresheners. Evidently they feel like their trademark is being infringed upon often enough that they’ve placed ads in HOW Magazine warning designers against using their trademarks.

Am I baffled that they want to protect their marks? Not at all. The shocker to me is the approach they’ve taken. Read the rest of this entry »

We’ve redesigned and rewritten the Tweak CMS website and would love your feedback! The new site has less overall content and features smaller, more concise blurbs about the system. Hopefully this makes the site easier to quickly scan and helps get the important features across without a lot of reading.

View the new site now and let us know what you think!

Mobile coupon redemption is something we’ve all been predicting would eventually go mainstream, but technical hurdles have kept that from happening so far. Getting the big brands on board is only going to help, though.

Unilever is doing a four-week mobile coupon pilot in New Jersey. Having read the details of their pilot, I’m not convinced it will work as well as it could. Shoppers will be required to visit a third-party site to find and send coupons to their mobile devices. I think that’s too much effort for most shoppers, but at least Unilever is trying.