Agency Byte

Having just returned from presenting to the Fox River Ad Club in Green Bay, Wisconsin, it’s good to be home but it was definitely great to meet all of you! I’d certainly welcome the opportunity to return at some point in the future.

As promised, here are some links to additional information regarding the presentation topic as well as some of the questions asked by the audience both during and after the presentation.

Feel free to post a comment below if you have feedback about the presentation or if you have a question you didn’t have a chance to ask!

One of the most asked questions has been, “How do I show the Who Needs Designers video to my friends and coworkers?” You guys are the first to have seen it and I’m very happy that it was so well received! The final, finishing touches are in process right now so early next week we should have it available online. We’re also printing a series of collectible t-shirts that we’re pretty excited to get our hands on so we’ll also make those available generally if you’re interested.

So…probably the best way to find out the moment we have the video available is to subscribe to my blog on this page. You can either subscribe via RSS or by entering your email address. Then you’ll be notified as soon as I post the link to the video.

Now, on to the presentation itself. Here are links to more information about the most-frequently asked questions. Again, post a question below if you’re looking for more info on something and don’t see it here. I’m happy to help!

Regarding the 3 main points I made about constructing quality websites for your clients, here are some links for additional reading.

Code Quality

• Validating Markup — Enter a URL in the box and click the “Validate” button to validate any page on the Web.
• Firefox web developer extension — This is the tool I use to turn stylesheets off and do other geeky website evaluation tricks. Note that this only works in the Firefox web browser.
• Adobe on Accessibility — A great primer on accessibility.
• CSS Zen Garden — This is the site that I showed 4 examples from. It illustrates the power of semantic markup and separating website content from presentation.

Search Engine Optimization

• The Goal of Search Marketing — Sometimes ranking first isn’t necessary to achieve your goals.
• Guide to Link Building for SEO Purposes — Linking is a powerful SEO strategy…this article discusses link building strategies in depth.
• Choosing Keywords Wisely — An overview of the keyword selection process.

Manageability

• 10 Reasons Every Website Needs a CMS — There are more than 10 but this is a good start!
• Sitemaps and SEO — An overview of the Sitemap XML protocol we discussed.

Miscellaneous

• Ten Buzzwords and What They Mean
• All Websites are Not Created Equally
• Print Designers: Welcome to the Web

I also had a few requests for information about the services my company offers as well as about Tweak, our content management system so here are links to both of those.

Agency Fusion
Tweak CMS

Presentation Slides

Finally, a few of you asked if you could show my slides to coworkers or other associates. Here is the presentation in a web-accessible format.

Thanks again for a great trip, Fox River Ad Club!

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This entry was posted on Thursday, October 18th, 2007 at 2:01 pm and is filed under Presentations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.