I’ve had several opportunities lately to work with clients in industries that are fairly old-fashioned with respect to their view of customers. Their comments and attitudes about customer interaction have me thinking…will they have to adapt to survive? Read the rest of this entry »

At Agency Fusion we occasionally learn that a potential client has chosen to use another vendor purely because the price is lower. Naturally we’d love to win 100% of the projects that come across our desk, but in the real world we recognize that customers have options and that this competition inspires us to stay at the top of our game. So it’s a good thing in the end.

When another vendor is chosen, however, and we learn that the less-expensive vendor (or freelancer) isn’t truly qualified to deliver what the customer really wants and needs, we worry for the client. Read the rest of this entry »