Google’s patent filing earlier this spring unveiled many closely-guarded secrets about their highly-regarded search and ranking algorithms. Search Engine Optimization (SEO) is often a mystery to all but those who dedicate their lives to understanding it. As you consult with your clients on a web strategy, it is helpful to understand a few key points revealed in Google’s patent application in order to give your client the best possible chance of a favorable ranking. Read the rest of this entry »

Microsoft’s announced support for RSS in Longhorn holds several interesting points for the advertising world. If you’re completely new to RSS, click here to read through our intuitive primer on RSS. Regardless, a brief refresher is probably in order for the rest of us. Read the rest of this entry »

Hey there, I’m Brett Derricott, founder and CEO of Agency Fusion, a web development company in Salt Lake City, UT focused on providing web development services to ad agencies and graphic designers. We also feature a great content management system called Tweak that is very easy to use and extremely flexible in terms of supporting a designer’s creativity.

Agency Byte is a blog written about technology issues of interest to advertising agencies and graphic designers. As technology continues to invade the world of creatives, this blog will help to make some sense of the madness.